and we've had columbine, newtown. and nothing happens. not a political issue. a point of debate. it's an object of reverence in this country. it's a god. >> what you're pointing to, let's talk about the british and australian. the revulsion against the deaths of murders of elementary school kids had a huge impact there in those countries. and it's having a huge impact right now. the reason this is not just a one-day, one-week story is because people are so heartbroken. and they are shocked at what happened. >> it's been three years since virginia tech. what happened? >> i think there's an emotional difference when it comes to elementary school kids. that makes it different. number two, people said when we're talking about the nra, there was once upon a time more powerful and more fearsome lobby in washington. it was the tobacco lobby. people were saying there could be nothing more american than the marlboro man. how much of the country's economy was based on tobacco. so where you have deep rooted culture, it can take a long time. it wasn't one thing that changed the cigarette cul